Wednesday, July 21, 2010

Online Article Marketing Resource Box Tactics

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July 21st, 2010

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Online Article Marketing Resource Box Tactics

by Kenji Sakamoto  |  Published in: Business/ECommerce



Editorial Note: Promotional Link Spam - All Authors Take Note


In the next few weeks we will be reviewing all articles in the GoArticles index to determine which have promotional links. As per our guidelines, promotional links should only appear in your Author Bio paragraph. Articles with an excessive number of links will be flagged and reviewed for promotional spam. We strongly advise you to login to your member account and ensure that your articles are in compliance with our linking guidelines. Non-compliant articles will be removed without further notice.


There is a lot of competition on the internet today as more people begin to use article marketing. This can play to your advantage if you are ready to step up your article marketing efforts.

One of the most important things you must do is incorporate the following tactics when writing your resource box. Do not cut corners when creating a powerful resource box.

1. Your resource box does not need to be long for it to be effective. Just because an article directory allows you a certain number of characters or words does not mean you have to use up all of them. Be conscious about what you are saying in your resource box so it will make an impression on your reader.
2. The article has helped establish your credibility and now your resource box should include your name. Many article directories will not publish copyrighted articles. However they will give you credít for the article in the resource box, therefore you must put your name in it for every article you write.


3. Talk exactly about what you do on the Internet. This is further enhancing your credibility which may help get the click through to your website or blog.

4. Include your website URL in your resource box. Some article directories publish plain text resource boxes, but will include your URL.

Others publish your resource box in HTML format giving you the option to hyperlink your resource box with targeted keyword phrases. This is a good place to vary the keywords you are hyperlinking and make them more relevant to the article.

5. If you are allowed to hyperlink more than one keyword phrase consider hyperlinking back to a sign-up form or splash page. This is a good chance for you to build your mailing list which is a better long term strategy for article marketing.

You can follow up with them in the future when capturing your readers email address and name. If you are just sending them directly to your website, they may forget about who you are in the future.

6. Although you are branding yourself you also want to keep in mind your readers needs and interests. If you can include words that appeal to their emotions you have a better chance of getting the click through to your website.

Follow these online article marketing resource box tactics to improve your website traffic and ultimately build your mailing list as well.

About The Author

Kenji Sakamoto is the owner of Article Directory Online one of the most visited online article directories on the internet. If you are looking for a high traffic article directory to publish your articles visit it today. www.articleonlinedirectory.com

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