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July 28th, 2010 Article Categories Advertising Art Autos Awards Business Careers Computers Education Entertainment Family Finance Food Health Hobbies Home Insurance Internet Investment Law Marketing News Non-Profit Other Outdoors Publishing Real Estate Relationships Search Engines Self Help Shopping Society Spirituality Sports Technology Travel Web 2.0 Web Design Web Development Website Promotion Webmasters Other Useful Links Expert Authors Publisher Guidelines Videos for Authors Micro-Blog for Authors Hostway Hosting WebSite Builder Website Templates		12 Tips for Making Your Article Headlines WORK for You! by Steve Shaw  |  Published in: Business/ECommerce Your article marketing success is immensely dependent on the strength of your title. Your headlines lure a reader into reading your article and communicate to publishers and readers what your article is about. Would you like your articles to be viewed, remembered, republished, and shared? Follow these 12 tips for creating stellar titles: 1. Craft your title first, then write your article. Many times the article headline falls by the wayside because it is an afterthought. Spend time creating an effective title on the front end, and then use your title to direct the content of your article. 2. Employ the EzineArticles.com "Title Suggestion Tool" to help you generate a thoughtful keyword rich title. 3. "How To" titles are very popular. Why? People who are searching for information online are looking for solutions. They are looking for practical information that will make their lives easier. Write an article that instructs a reader how to do a specific task in your niche. 4. Spend a few minutes doing keyword research before brainstorming headlines. By crafting your title using wording that people commonly use when they are doing searches online, you help readers find your article. 5. Write a "Steps" or numbered list article, and ensure that your title mentions that your article contains these types of features. For example, this article that you're reading right now contains a numbered list, and the title reflects that. Here are some other ideas:     - 10 Fun Facts About Beekeeping     - 15 Energy Conservation Tips Every Kid Should Know 6. Your headline should concisely state what your article is about. An overly long and confusing title is a turn off for a reader, while an overly short title does not provide enough information to tell the reader what the article is about.     Too short title: Cars     Better title: How to Find a Safe and Affordable Family Friendly Car 7. Engage your reader by asking a question in your title. Many times readers will be searching for information online because they have questions that they need answered. Your job as a writer is to create content that answers those questions. Why not put the reader's question right in the title? Ideas:     - Home Schooling: Is It Better To Teach Your Kids At Home?     - How Can You Find The Best Online Article Submission Services?     - Want To Get A Deal On Your Next House? Look For A Fixer-Upper 8. Make a personal connection with your reader. One very easy way to make a personal connection is to use "you" and "your" in your title. For example:     - Are You Scared Silly About Doing Website Marketing?     - Is Your Child Gaining Self-Confidence At School? Read the rest of Steve's article at GoArticles.com 12 Tips for Making Your Article Headlines WORK for You! About The Author For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to www.submityourarticle.com/report. Steve Shaw is an article marketing expert and founder of the popular article distribution service www.submityourarticle.com used by thousands of business owners.

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